Mobile, Mobile, Mobile!!
A few years ago, mobile devices like smartphones and tablets were just starting to catch on. According to Marketing Land, almost 40 percent of people are now accessing the Internet via mobile devices. When it comes to social media, that figure is even higher at 55 percent. If this growth pattern continues, half of all Internet browsing will be done on mobile devices within a few years.
This means it’s never been more important to adapt to this trend and make your website content mobile-friendly. Otherwise, you’re giving up traffic, conversions and sales. Even if you offer a fantastic product/service and have a great-looking site, mobile users are likely to go to competitors when they have a negative experience on your website due to its lack of mobile-optimization and become frustrated. Luckily, there are a few ways to meet the demand for mobile.
• Create a mobile version of a website
• Implement responsive web design (RWD)
• Utilize a WordPress plugin like UppSite to convert a site into an HTML 5 app
Each of these strategies has advantages and disadvantages, but can help you capitalize on the mobile trend. Creating an alternate mobile version tends to be less expensive than RWD, but causes you to lose valuable link-juice and SEO “equity.”
RWD is more expensive, but ensures a seamless experience for users regardless of screen size or mobile device. Additionally, RWD preserves SEO value for users performing searches from their mobile device. All things considered, I recommend RWD.