Why you should avoid Black Hat SEO
Black Hat SEO attempts to improve rankings in way that are deceptive, for example one technique is to use text that is hidden, colored similar to the background or position off screen. Another technique is cloaking which will give you a different page depending on whether the page is being viewed by a human or a search engine.
Search Engines may either temporarily or permanently ban your site if they discover you are using deceptive practices. For Companies that use these techniques the punishment can be swift and devastating as it was with BMW in 2006 when it was dropped from the Google after it was revealed that the company was utilizing “doorway pages” to increase search results. BMW apologized, fixed their pages and was returned to Google’s list. Even though BMW was restored, there are countless other companies that have been banned.
Don’t let Black Hat SEO techniques take your business offline, hurt your business and profits. Choose a SEO team that will implement long lasting results and help you increase your sites visibility, thus increasing your bottom line.