Not every business needs “an App for that”…
Another question we get frequently is “Do I need an app?” Having an app is not for everyone, nor are they suited for every business. Think of every time you’re browsing the web on your phone and you get the popup, “We have an app. Would you like to install it now?” Honestly, have you ever clicked and installed it? Unless you are someone who enjoys collecting and installing tons of apps, the answer is probably no. Most people don’t want to install an app if they can get what they need on the site directly. The real problem is that many sites are not optimized and designed to be “Mobile Friendly”.
What does “Mobile Friendly” mean? It means that your website can scale down in size and structure while providing good service and user experience on a mobile device, such as a smart phone or tablet. It should also be able to do so in a bandwidth friendly manner. Not everyone has wifi everywhere they go, and there is no need to abuse it. Properly compressed graphics, as well as the type of graphics utilized, will help speed up load times and save precious bandwidth for your consumers.
Bottom line is your website should be designed to serve the broadest audience and look good doing it.
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